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Register Now
May 2, 2013Technology is impacting consumer behavior, influencing how brands are perceived, rapidly transforming e-commerce, and opening the doors for the next generation of content developers and digital stars. The evolution will be digitized as connectivity disrupts traditional business models and the rules of consumer engagement.
Register now to join a diverse assembly of top-tier industry talent and thought leadership from leading consumer, entertainment, media and mobile brands and acquire tools, tech savvy and strategies for leveraging your success in the digital evolution.
Sponsors include: USC Annenberg School of Communications, News Corporation, Time Warner, The Walt Disney Company, Warner Bros. Entertainment and Sony Pictures Entertainment.
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Changing marketing paradigms
April 15, 2013Sponsored by“Lessons From the Presidential Election: How Demographics, Data Analytics and Digital Media are Changing Marketing Paradigms” Wind, rain, nor winter snow could stop approximately 75 people from attending the March 19th breakfast and panel discussion hosted by Digital Diversity Network at Time Inc. in New York City. Following a brief networking session and opening remarks from Judith Harrison, SVP, Staffing and Diversity & Inclusion, Weber Shandwick; and Walter Delph, CEO, Ad.Ly and DDN Board Director, guests settled in for an hour-long panel discussion, “Lessons From the Presidential Election: How Demographics, Data Analytics and Digital Media are Changing Marketing Paradigms.” The panel was moderated by Clayton Banks, CEO, Ember Media and featured Phil Colón, Honorary Chairman & Founder, Voto Latino and CEO & Co-founder, Project 2050, Inc.; Allyson Hugley, Executive Vice President, Measurement, Analytics & Insight, Weber Shandwick; and Amelia Showalter, Director of Digital Analytics, Obama for America. Throughout the conversation, the panelists emphasized the importance of putting aside old assumptions and stereotypes and embracing new data with cultural sensitivity and sensibility. See more photos




