Mark your calendars and save the dates for these upcoming events from DDN
Succeeding in Silicon ValleyThursday, October 9, 20145:30 – 8:30pmThe Tech Museum of Innovation201 South Market StreetSan Jose, CA 95113-2008
Third Annual New York City SummitThursday, November 6, 2014Bloomberg LP731 Lexington Avenue (between 58th and 59th Street)New York, NY 10022
This observation from panelist Mina Seetharaman, Global Director of Content Strategy & Global Integrated Solutions, The Economist Group, underscored the consumer engagement proposition and was one of the key takeaways at Digital Diversity Network’s (DDN) Content Strategy Salon, presented in partnership with Viacom, on Thursday, May 8th in New York City. “Storytelling,” added Seetharaman, “is essential in order to inform, educate, inspire and connect a brand to a specific consumer.”
Much like storytelling, the Content Strategy Salon was designed to inform, educate and inspire diverse professionals in the digital media sector. More than 100 attendees, described by one of our Tweeters as a “great and powerful crowd”, were on hand at Viacom’s headquarters to establish connections –both live and on social media–and glean thought-provoking business insights from a panel of distinguished industry experts. The conversation extended beyond the walls of The Lodge at Viacom with more than 70,000 impressions on Twitter.
Digital Diversity Network board directors Richard Gay, EVP, Strategy & Operations, Viacom Music Group; and Dhanusha Sivajee, CMO, AOL Brands, kicked off the event with a welcome on behalf of our hosts, Viacom, and DDN, respectively. Kedma Brown, VP, Director of Integrated Production, Saatchi & Saatchi (and also a DDN board director) led the panel discussion on building buzz; viral and social traffic; and increased ROI for brands across multiple platforms.
Featured speakers included: Rosa Alonso, Creator & CEO, MiVidaTec.com and VP, Group Account Director, IMM; Michelle Lee, Chief Content Officer, Magnified Media; Karim Mawji, SVP, Digital Platform, Music & Entertainment Ad Sales, Viacom; and Mina Seetharaman.
Other key observations from our panelists included:
- Content strategy is about fan engagement.
- Buying “likes” is a double-edged sword. Consumer engagement, rather than the number of (meaningless) likes, is more critical to success.
- Know your brand and your audience. Avoid simply duplicating someone else’s strategy.
- Know your data.
- Latinos, compared to other demographic groups, don’t consume as much video on mobile devices so, depending upon your audience, a “mobile-first” strategy might not be optimal.
A highlights video from the conversation is forthcoming. Photos from the event are in the gallery below. Additional photos may be found on Instagram and Facbeook. Click on the photos below to expand and see captions.
Complete Gallery Here
Video Highlights from the Content Strategy Salon
A Conversation with Amos Winbush, III, Founder & CEO, CyberSynchs, Inc.
While other entrepreneurs were waiting out the recession, Amos Winbush, III founded CyberSynchs, a New York-based technology company that specializes in universal data synchronization transfer. At the age of 26, the then-aspiring musician launched the company from his studio apartment in 2008 with just $250 and has grown it into a billion dollar business with major licensing partnerships on three continents.
Winbush first shared a sound bite of his story with Digital Diversity Network (DDN) at our second annual New York City Cloud Gathering Conference last October. And, we wanted more details! DDN Board Chair Tracy Lawrence, chats, in a phone interview, with Amos about building a tech company, and his upcoming television series that will help to open doors for emerging tech entrepreneurs.
Second Annual NYC “Cloud Gathering” Highlights Innovation, Disruption & Transformation
“Awesome” and “amazing” were the adjectives most commonly used to describe Digital Diversity Network’s (DDN) second annual New York City “Cloud Gathering” Conference on Thursday, October 3rd at The New York Times Conference Center in Manhattan. Themed, Innovation, Disruption & Transformation, the event featured a speaker line-up of nearly 40 diverse industry thought leaders from the realms of advertising, media, entertainment, education, healthcare, hospitality, mobile and private equity.
The venue was filled almost to capacity with approximately 130 digital “natives” and “immigrants” in attendance throughout the day and provided an intimate setting for interaction and networking with speakers and attendees, alike.
With a full-day agenda comprising panel discussions, one-on-one “Tech Talk” conversations and entrepreneurial Power Pitch sessions, the New York “Cloud Gathering” Conference provided insights into: (a) Cutting-edge technology; (b) identifying talent and managing teams in the Innovation Economy; (c) New rules of consumer engagement as technology disrupts the advertising industry; (d) Connecting with multicultural consumers, globally, across a broad spectrum of industries and platforms; and (e) Seizing opportunities in the emerging healthcare technology sector.
During a Tech Talk moderated by Janel Martinez, technology editor, Black Enterprise, Ntiedo Etuk, founder & executive chairman, DimensionU, introduced the term, digital immigrants, in reference to those who did not grow up with technology, and shared how he has utilized the capacity for technology to engage children as a vehicle for enhancing and democratizing education.
In a Tech Talk moderated by The New York Times senior editor, Dana Canedy, MacArthur “Genius Fellow” and Majora Carter Group Consulting CEO, Majora Carter, spoke passionately about her efforts to create sustainable communities with diverse economic role models and to ensure that underserved populations are creating technology enterprises. She especially emphasized the importance of learning how to code and her personal involvement in programs targeted to young girls.
Bonita Stewart, VP, Americas, Partner Business Solutions, Google talked about her extensive background in marketing; the importance of “sponsors” vs. “mentors”; and the importance of taking on new assignments and demonstrating excellence throughout her career ascent in a Tech Talk moderated by Suzanne Spector, technology editor, The New York Times. Stewart also emphasized the current industry needs for engineers and people who know how to code.
The “Cloud Gathering” Conference was capped off by a reception, hosted in partnership with Silicon Harlem and Urban Latino, on the rooftop lounge of The Copacabana and included an appearance by former New York Mets star, Dwight “Doc” Gooden.
Event sponsors included DDN’s founding partners: Time Warner, The New York Times, The Walt Disney Company; Warner Bros. Entertainment and 21st Century Fox; annual sponsors: Bloomberg, Comcast/NBC Universal and Viacom; and conference sponsors: HBO and Pitney Bowes. Strategic partners included: the 4A’s (American Association of Advertising Agencies) and MMTC (Minority Media Telecommunications Council).
Additional photos from the event are in the gallery below.
See complete gallery here