Kay M. Madati is the Head of Entertainment & Media at Facebook, Inc. As a member of the Global Marketing Solutions team, Mr. Madati is responsible for leading the team that oversees creating effective, long-term strategies and scalable solutions for television, theatrical, and media partners. Focused on providing relevant insights, strategies and innovative industry solutions, Mr. Madati is charged with the primary responsibility for the growth and monetization of Facebook’s Entertainment & Media business. While tasked with extending and evolving relationships and partnerships in the entertainment space, he is also ultimately responsible for positioning Facebook as a critical and foundational element of the marketing matrix for all entertainment content publishers and distributors.
Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events. He was responsible for building, growing, and aggregating audiences for CNN content, shows, and personalities, with the end goal of strengthening and deepening audience connections to the CNN brand and its offerings.
Previously, Mr. Madati was the Vice President of Marketing at Community Connect, Inc., a top 50 social networking web publisher with with sites like BlackPlanet.com and MiGente.com. He was responsible for the overall branding and marketing of these sites, as well as site programming, public relations, events, and partnerships.
Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers.
Mr. Madati has a Bachelor of Arts Degree from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy. He is a Tanzanian citizen who has lived in Africa, the United Kingdom, and the United States.
Outside of work, Mr. Madati is a passionate advocate for providing educational opportunities for youth in underserved communities. He is a founding Board Member of Brooklyn Excelsior Charter School, and the Chairman of the Board for Atlanta Heights Charter School. He is also a Board member at Women’s World Banking, a nonprofit microfinance organization with an explicit focus on expanding the economic assets, participation and power of low-income women around the world.