Paul Smurl was named vice president, NYTimes.com paid products, in January 2010. In this role, Mr. Smurl is responsible for the financial performance of NYTimes.com’s digital subscription plan, overseeing its implementation and managing the business after the build-out phase to grow paid products into a significant business. He also has revenue responsibility for crossword subscriptions and mobile game products.
In August 2011, Mr. Smurl added responsibility for strategy and business development and advertising planning/operations.
Previously, Mr. Smurl had been vice president, advertising, for The New York Times since June 2008, where he was responsible for sales development, planning, and agency relations. Before that, he was executive director, planning, since 2007, and a member of the advertising leadership team.
Mr. Smurl joined The Times in 2003 as a director in strategic planning, where he was a liaison to advertising. He moved to advertising in 2005 as managing director of the telecom team, and then later of the technology team.
Before joining The Times, Mr. Smurl was a management consultant and attorney, advising media and telecom companies.
Mr. Smurl earned a bachelor’s degree from Indiana University, a J.D. from Columbia Law School and an M.B.A. from the Kellogg School of Management at Northwestern University.