Sheldon Gilbert

Sheldon Gilbert
Proclivity Media

Sheldon Gilbert is the Founder and CEO of Proclivity Media (, a company at the forefront of predictive advertising. Proclivity Media is recognized as one of the industry’s most advanced advertising technology platforms and is responsible for driving sales worldwide for leading ecommerce brands and retailers. In 2009, BusinessWeek recognized Proclivity Media as one of the “Top 50 Promising Tech Startups”. The company has also been featured in Fast Company, The New York Times, and many other major publications on technology and innovation.

Gilbert founded Proclivity Media in 2007 and developed its proprietary technology based on the premise that every person has a constantly changing economic value in relation to any item in the world, which can then be computed in real-time to optimize sales for a broad array of industries such as commerce, travel, education, non-profit and politics. The Proclivity Media technology platform drives sales for companies by rapidly ingesting and scoring the ever-increasing volume of data on products and consumers to predict what they are likely to buy and when, as well as what they are willing to spend to deliver the most relevant messages.

An inventor with numerous patents in predictive analytics and computational advertising, Gilbert taught himself to program and developed his company’s core algorithm after realizing, during the early years of e-commerce, that an unprecedented volume of new data on consumer intent was being generated at exponential rates, but was not being leveraged.

Gilbert credits his foresight on the use of large unstructured data to predict outcomes to his early academic career in molecular genetics, which he studied during his undergraduate years at Yale University, and thereafter at The Rockefeller University, Cornell University Medical Center and The Oswaldo Cruz Institute (Brazil). Fascinated by the promise of new software programs that could mine massive volumes of genetic data to predict disease outcomes, and the rise of the Internet and networked data in early 2000, Gilbert left the laboratory and joined Fort Point Partners, a leading systems integration firm. At Fort Point Partners, he helped build some of the first-generation e-commerce systems for retailers like J.Crew, Best Buy, Martha Stewart Omnimedia, and Nike, and later joined as Director of Business Intelligence.

Gilbert has been featured on CNBC, The New York Times, Fast Company and Men’s Vogue, and is regularly invited to speak at various universities, conferences and industry events on a broad spectrum of issues ranging from predictive data modeling to economic reform. As a former volunteer science teacher and private tutor, Gilbert is an ardent advocate for educational reform, human rights, ecological preservation and other social causes. A native of St. Lucia who was granted academic scholarships while growing up in marginalized neighborhoods in NYC, Gilbert remains actively involved as an alumnus of Prep for Prep, Horace Mann, and the U.S. Experiment in International Living, where he led cross-cultural home-stay programs throughout Italy for several years.

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