Tracy L. Lawrence is a management consultant who works with business organizations and individuals on executive search, executive assessment, leadership coaching and organizational development. Most recently, Lawrence led the Los Angeles Consumer industry practice at Russell Reynolds Associates, one of the world’s largest executive recruiting and assessment firms. There she handled senior-level management and board of director searches and led broad scale executive assessment initiatives across the spectrum of industries.
Unique among her peers, Lawrence is one of a select few human capital consultants with real-world senior level management experience. She was founder and CEO of Hype TV, a multi-platform media company focusing on authentic urban content. In addition she is a veteran of the cable television industry, having served as General Manager of Fox Family Channel. Prior to this, she was Vice President of Affiliate Marketing for Nickelodeon Networks, where she oversaw marketing initiatives for Nickelodeon, Nick at Nite, TV Land, and Noggin. Prior to this, Lawrence headed up local marketing initiatives as Director of Marketing for MTV Networks. Lawrence began her career in brand management at Kraft and later worked as a Category Manager at Nestle Brands.
Throughout her career, Lawrence has been committed to diversity. She has served on the corporate Diversity Committees at Fox and MTV Networks, and was an active member of Russell Reynolds’ Diversity Practice. She has worked with corporations and executives on efforts to diversify boardrooms as well as senior management teams. Lawrence is the Founder and Chairman of the Digital Diversity Network, an organization whose mission is to promote diversity in the leadership and ownership of Digital Media and Technology.
Tracy L. Lawrence’s accomplishments have earned her numerous awards and recognition. She has served on the Board of Directors for the Walter Kaitz Foundation, the Center for Children and Families and the New York Chapter of Women in Cable and Telecommunications. She has earned two Mark Awards for excellence in advertising and a BDA award for creative innovation. She is also the recipient of National Association for Multi-Ethnicity in Communication’s (NAMIC) Winston Tony Cox Executive Achievement Award and the National Cable Television Association’s (NCTA) Vanguard Award for Young Leadership, the highest level of distinction given by this organization. In addition, she has been named “Woman to Watch” by Multichannel News.
Lawrence earned her BA in Economics from Stanford University and her MBA from Harvard Business School.
Lawrence is in demand as a public speaker. Speaking engagements have included the National Cable Television Association (NCTA) national conference, Stanford University, Stanford Business School, Harvard Business School, National Association of Multi-Ethnicity in Communications (NAMIC) and Renaissance Weekend. She has been a member of the Aspen Institute’s Forum on Communications and Society, and has lectured on Managing Creative Organizations at Cal State Los Angeles.